For SS25, the collection explores camouflage in its many forms—both in nature and within human behaviour. Themes of mimicry and deception weave through the range, shaping a narrative of transformation. Morphing patterns, shifting textures, and merging colours draw inspiration from the natural world’s near-magical ability to adapt, forming the foundation of this season’s story. Rooted in the tension between visibility and obscurity, SS25 reimagines camouflage beyond the traditional.

Here is a display of scanned research cuttings from our concept exploration phase of our collection building process.